Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Sunday, February 19

DIY: Notebook Made of Junk Mail

Hmm, here's a ridiculous little project for when you've got too much time on your hands. Maybe you had a really strong coffee and—like me—maybe you recently came into possession of a large quantity of chocolate chip cookie dough, and you make yourself piles of cookies with wanton abandon. That's where your energy comes from.

Look at this: investment companies, radio stations, and
grocery stores are just throwing resources at you.
And let's also say that—like me—you have an endless and unstoppable stream of junk mail flowing into your living space. Further, let's suppose that—like me—you don't have any paper product recycling infrastructure in your neighborhood. Glass and aluminum, sure, but not paper. Weird, right?

(Also, we seem to have a lot in common. Maybe we should hang out?)

Monday, December 19

How the Grinch Reduced His Carbon Footprint

Now, this blog is a lot of things: a guide to language, a review of postal services and conditions, a showcase for stationery-related images, and infrequently updated. I want to emphasize that it's good for many things related to paper, whether or not it's something that bears an address and stamp on it (though of course it could be put through the mail).

Here we are in the holiday season, with Merry Consumermas rapidly approaching. I'm not particularly religious: I consider myself spiritual but have little interest in discussing such matters. My personal questions are answered, and I opt to leave others to their own affairs. But what gets me down about this time of year is how far people have moved from the realm of the spiritual or even the human and wholly subscribed, unthinkingly and unconscionably, to material gain. It's just not a holiday unless you can throw a pile of injection-molded plastic trash at some child and impress upon him/her at an early age that the point of the holiday is not an end-of-year celebration of gratitude among friends and family, but that it's solely about getting and having stuff.

Tuesday, November 8

My Postal Carrier is a Donkey Penis

It pains me to write this, as I would only like to reflect the entire postal system as the generous and glowing network it is. I love it, I use it all the time, and I encourage others to avail themselves of it as well. So many postal worker and postal carriers are hard-working, good-spirited civil servants, worthy of commendation and recognition for their tireless, consistent efforts. I consider them friends in absentia.

But an untarnished panegyric would be disingenuous, and we must be adults about these things. We love America, we love our parents, but you have reached adulthood when you can admit to yourself--however uncomfortably--that they have some flaws and they could be better. So it is with the post office.

My postal carrier is, to avoid cussing, a colonic polyp. I've never seen him in action, I only know him by his results and evidence. But first, let's look at what makes a postal worker angry.

Tuesday, October 11

How to Get Off a Mailing List

We moved into our current apartment over a month ago. We love the place, the people before us loved the place--it's a great place. Big windows, everything's within walking distance, and there are several choice bus routes in case we need something more than everything.

It's just that the people here before us don't seem to believe in forwarding addresses, and they did a lot of catalog shopping or got on a bunch of mailing lists. This combines adversely with our ill-tempered postal carrier who (using his handiwork as evidence) is on the verge of "going postal" in the grand old-fashioned way.

Routinely, every day of every week, if there is mail coming into our narrow mail slot, he packs it all in as though muzzle-loading a musket. He could take all the mail and roll it into a tidy cylinder, but no: he seems to put my postcards in first, then the bills, then he rolls up the catalogs and jams them down on top. All my mail is crushed and spindled, to borrow a relevant phrase.

My response to this is two-pronged: I've obtained a phone number to call to complain about this guy. I love the postal system, I love mail, I even understand that our mail slots are not roomy at all, but his behavior is a sign of either incompetence or poor anger management skills.

A glimpse of my secret world: Swiss Gear travel bag,
cutting mat and X-acto knife, How To Draw Manga
Women
, and three tedious, unlikable postcards.
Secondly, I've undertaken a little project in which I cut out the mailing label from every catalog (including the bar code and any catalog/customer IDs) and paste them onto the backs of postcards. For this, you can use anything from posterboard to the lid of an old pizza box. In my case, I'm using some ugly postcards I would otherwise be too ashamed to share with anyone I liked. They're from a set of vintage gift wrap designs from the '20s, and many of them were nice, but some were so bland that no one would be delighted to receive them in the mail.

This is how you formally request to be removed from a mailing list, in a forceful and legally compliant way that no responsible business has any right to refuse. Beneath the label (or just your address, if you prefer), you write these three things:

  • REMOVE FROM DISTRIBUTION LIST
  • DO NOT SHARE CONTACT INFORMATION
  • DO NOT CONTACT AGAIN
Anyone who writes back to you after receiving that is in line for a lawsuit.

And remember, the destination address must be the lowest address on the postcard: paste (or write) your address up high and then write the destination address as low as you dare. Leave some room for the bar code label the post office will apply there, and what I do after that is write the address in reverse order, going up from city and state and ZIP, line by line. That way, I leave as little room as possible at the bottom of the card.

Tuesday, June 28

Bones to Pick With the Postal System

Okay, I know I dressed down our U.S. infrastructure pertaining to the postal system. I love the postal system, but love doesn't mean turning a blind eye to your object of affection's faults. It means acknowledging them and embracing them as a part of the whole, without which your objet d'amour would be another creature entirely.

And then there are flaws that manifest solely within the postal system's context but are not necessarily the fault of the postal system. By this I mean a few problems or annoyances that only turn up because of the USPS, but problems which are not part of the USPS' agenda or a direct result of its actions. The USPS is a vehicle for an unlimited number of variables--that these variables exploit the USPS, like intestinal parasites, does not mean the USPS is a detriment to modern life. On the contrary: it is up to us, we consumers, to mass up and address these aberrations, to resolve them ourselves.

One common problem is that of the shitty postal carrier. Many postal workers are solid joes: they do their job, they know their dominion, and they accrue valuable experience along the way. Delivering mail is not a simple or uneventful task: carriers can stand in as wardens of their community, if not the glue within a neighborhood.

Yet some carriers don't see it like this. Some of them believe they are destined for greater (albeit ill-defined) things. Some believe they're being oppressed by The Man, and the ongoing state of their employment only serves as evidence of this tyranny. Still others just don't give a rat's ass about the job they do, and that would be true of them in any position: in a restaurant, they would drop your steak on the ground and pick it back up to serve to you; in a bank, they would enter your deposit under the wrong account number; at a repair garage, they would mess your car up worse than you'd delivered it to them.

In the USPS, this can manifest as the jackass who simply crams your mail into your mail slot because he's too ill-tempered to do a reasonable job. Maybe the task is too repetitive for him; maybe his significant other chastises him for lacking ambition; maybe a group of douchebags lollygagged in front of his mail truck, causing him to miss a green light. Whatever the reason, he's inappropriately taken this aggression out on me and decreased the quality of my day in some slight but not unmeasureable way.

What he's done here is jammed the weekly circulars in my mail slot. Jammed them in without an eye toward physical space, crumpled up the very mail he has labored to deliver. Which brings up another issue: I don't want those circulars. None of those ads apply to me at all. They are a shameful waste of resources, both in the gas it took to transport them to me and in the trees that were felled to provide the pulp upon which they would be printed, not to mention the man-hours of labor in every stage of its production and dissemination.

I don't want those damned circulars. Nobody in my building wants those damned circulars. Yet they fill up our mailboxes, not addressed to us but to our addresses solely. Sometimes they say "To Our Friends At" but more often "Resident" or "Customers." It would be worthwhile to note who's advertising in these circulars and specifically boycotting them based on their antiquated, wasteful, debauched advertisement methods.

There's a garbage can at the end of the hall. It's made of metal and large enough that I--all 180 lbs. and 6' of me--could crouch down in it and hide, completely concealed by its lid. Weekly, this capacious container fills up with those blighted, horrid circulars; indeed, that can is there expressly for this function alone, to contain all the trash, garbage, rubbish, and waste that turns up in our mailboxes. (Otherwise, of course, the charming and thoughtful American citizens that live here would simply strew their postal detritus up and down the hallway.) Weekly, this container is over-filled with these accursed circulars and a variety of other junk mail.

What's the solution? I'm not specifically sure. When I meet with the postmaster general to talk about how collection boxes are extincted, I'll also ask if there's a way to opt-out of these colon-lapping circulars, or how one would begin to protest their distribution. Is that the purview of our congresspeople? And is it possible to rally enough support to reverse the tide of this wholly unwanted publication?

Monday, June 20

The Bushido of Editing: Serving a Corrupt Lord

All right, cats and kitties, this is the real word as it has come down from the mountain.

According to AP style, "e-mail" is now written as "email." The Associated Press issued a wire advisory on March 18, 2011 (yes, I know this is three months later, but I was out of the country, and none of my friends care enough about such things to give me a heads-up).

How do I feel about this? Not happy. Up to this point, I was the keen-edged sword held to the throat of every lazy, uneducated lummox who tried to remove the hyphen from "e-mail." After all, "email" is already a word: a type of pottery design, from 12th century French email, etymologically linked to enamel.


The only reason they're permitting this, this... this damned typographic elision is for the worst reason of all, and it is the reason language changes all over the world, all up and down the timeline. So many people have so consistently gotten it so wrong, the educated bastion of sanity has finally slumped to its desk in defeat and permitted--nay, endorsed, by a cadre of quisling nabobs--this oversight's passage into law. That's all it takes! Language was formed by reason and logic, and it "evolves" because people are too lazy to learn/practice it correctly, so the errors are recorded for posterity!

Madness!

Imagine you went to buy a car and drove it home, and it fell apart on the highway while you're booting along (at ten miles over the speed limit, in all likelihood. Be honest). Not pretty, right? How could this have happened? It seems a number of workers on the auto assembly line stopped tightening certain bolts. "You know what I meant," they groused. "It looks like a car. There's no breakdown in communication." Factory admin were upset at first, but the workers were so unified and persistent in the remission of their duties, the factory rolled over and made it a rule that no bolt should be tightened.


That's what happened to the hyphen in "electronic mail." Thanks, lunkheads and rubes, you've bludgeoned your way into yet another "evolution" of the language. I accepted "Web site" transitioning to "website," enforced last year. I adjusted to how badly the marketing industry reapplies the word "creative" to mean nearly anything, to the point where this is an acceptable sentence: "The creative creative created a creative creative," when at some point in the past we might've said, "One of our graphic designers produced some illustrations." Oh, corporate speak, don't even get me started on corporate speak! There are some lines in the sand I will not only draw but fortify... but, as an editor, when the new commandment comes down, I have to enforce the misguided doggerel like "email."

But only in AP. Step to me in Chicago or AMA, and I'll speak respectfully of your travails to your next of kin.

Wednesday, October 7

Stationery: Mr. Lunch

Wow, someone's actually reading this blog: guess I'd better resume writing in it.

Here's another sample of favored stationery (hope I didn't already cover this one). It's another fold-and-mail variety, very handy when you want to shoot off a note to someone--long note or short entirely depends on your handscript and the pen you're using. With a 0.25 Slicci I could generate a two-page letter in this arrangement. I'm sure I've come close.

I'm completely unfamiliar with the Mr. Lunch brand. I have no idea whether it's an ongoing thing: T-shirts, novelty socks, lunch boxes (how cool would that be), stickers, throws, bobbleheads, iPhone skins, &c. (A cursory scan reveals there is indeed a "highly professional" address book and blank journal on Amazon.com.) It's something I wouldn't mind seeing everywhere, and yet I hope this isn't the case. I like that it's obscure and special like this, that the people who are most likely to see it are people who like to exchange letters with friends. It's like a bonus: not only do you enjoy the neo-Luddite riches of literacy, but here's a swank little icon for your amusement.

The artwork is familiar. Doesn't it resemble the art in They Might Be Giants' "Istanbul (Not Constantinople)" video? Again, cursory research reveals that J. Otto Seibold is the talent behind Mr. Lunch, the TMBG video, as well as Olive, the Other Reindeer. (Scholastic profile.) I like his style, I really do. I like the abstract tangent, I like the childish simplicity and earnestness of his expression. There's an iconic rendition not far from Keith Haring's oeuvre (yes, I drank the '80s Flavor Aid).

Suffice it to say: this is a very satisfactory product. I used it too quickly and only have one piece left, which I was saving for a collection but now that I've scanned it in and preserved it perfectly for all time (barring system failure), there's no reason for me to keep it around and I will send it out to someone special who hasn't received it before.



In Other News: I'm reading Dr. Richard Restack's Think Smart as part of my reasonable campaign for self-improvement and my paranoid campaign for staving off Alzheimer's. One of the exercises the author cites for keeping one's mind limber and broad is to learn a new word every day. This is, of course, increasingly difficult as one narrows down all the words with which one is unfamiliar. For example, in following Peter Sokolowski on Twitter--he updates the popular words people are searching for on Merriam-Webster--I find I know all of the terms he presents. That's reasonable, that's just trending: it only represents the curiosity of a predominant population less literate than myself. However, Wordnik produces, better than 50% of the time, a word I've never heard of or at least am unfamiliar with. They are a very delicious word source--their Web site is an indulgence of mine.

Where am I going with this? At Dr. Restack's recommendation, I'm going to start devoting posts to learning new words. I still have access to the OED, which is a mother lode of obscurity and obsolescence and their attendant etymology! I'm going to present a new word, relate its definitions, touch on its etymological underpinnings, practice using it in a sentence, and (privately) challenge myself to write a paragraph implementing one week's new words. (Dr. Restack suggests this is more easily done with Wordsmith's A-Word-A-Day e-mail updates, as they are thematic from week to week.)

And--don't be alarmed--I'm going to experiment with jump tags, so I can post an intro entry and the rest must be clicked on to read. Not doing this to be difficult, but I think it'll create a more interactive experience when guessing at new words. If it's too obnoxious I'll cut it out.

Friday, September 18

Sugoi Kawaii

Oh, that darling Japanese stationery! One of the easiest ways to embed yourself in the imagination of another person is to simply find an outlet that sells a pad of super-cute Japanese stationery, write out a letter of a few pages, and send it along to a friend. The onus of being interesting has fallen squarely upon the shoulders of another nation, and Japan is more than apt to rise to the challenge.

These are little pads of paper with designs on them. The designs are in groups of ten or 20 sheets, with several variations in one pad, so you can select one of each design and write a small five-page note, for example. Sometimes they come with little envelopes, too, but these are formatted for Japanese addresses so you kinda have to superimpose our Western addressing system upon that.

I like them because they're cute in a way that isn't insulting. For some reason, with gimmicky Western icons of cuteness, I feel like the item in question carries the expectation that I have to meet it halfway in the suspension of my belief. On an abstract level I see a pitchman in a business suit wearing a shit-eating grin and proffering some tedious little doll at me, insisting, "Here's your brand-new beloved nostalgic icon! We're sure this doll is one for the ages, and you'll love her ever more with each year!" But they say this every year with some new piece of crap, and they're not even listening to themselves.

But with the Japanese items--well, maybe this is my naivete, my perception of everything Japanese as exotic and therefore favorably biased--it seems like they come with their own stories and backgrounds. Rather than "here's Strawberry Shortcake and all her dessert-themed friends," or "here's Rainbow Bright and all her color-themed friends," it's like "here's Ikumono: she loves green tea and lemon cookies, but her handwriting is not very good." There's something in those details that appeals to my humanity. I like the cute little character with weird little quirks. I want to meet her friends and see her town. I really feel like there's a context to them, a background, a substantial world that some thought went into.

The US keeps trying to refine a marketable Utopia, but Japan has mastered wabi-sabi, the beauty of slight imperfections. I know which world I'd rather live in.

Sunday, July 26

Stationery/Stationary

Several things plague the junior-level editor or burgeoning English major: the ubiquitous "they're/their/there" error, the "your/you're" mix-up, and eventually the distinction between stationery (letter-writing supplies) and stationary (motionless; fixed position). That little E or A tells a completely different story, yet many people live their entire lives never learning how to sort that out.

Photo: Noisy Decent Graphics

But actually, both words share the same etymological roots. In a medieval world of traveling merchants, a stationer was a man who had a fixed shop and didn't roam about: he was stationed in place. Initially his was a general store with an unthematic array of supplies, mainly dictated by demand. If people needed mandolin picks, he might cache plectrums.

In a moment of history repeating itself: 'zines (unprofessional, self-published little magazines of specialized interest) might not be enjoying the boom they once did, but in their heyday they relied on for distribution the generosity of book/magazine sellers to allow a little space to move their wares. Barnes & Noble and Waldenbooks would never go for this, so 'zine producers relied on indie shops for shelf space, and a very helpful store could earn the title of "distro," or a reliable drop-off/commission point for distributing one's 'zines.

Similarly, stationers were often hit up by chapmen, peddlers of chapbooks. The Three Musketeers was originally a chapbook: each chapter was its own episode, printed and bound and marketed as a serial drama. People would get hooked on the story, which could end with a cliffhanger (just as today's soap operas and serial dramas do: why mess with success?), and have to wait until the next chapbook was released.

This symbiotic relationship between the chapman and the stationer dictated the course of the latter's marketing, and they began to stock up bottles of ink, quills and nibs, parchment, binding thread, and other self-publishing supplies. Some even went so far as to explore offering printing services for anyone with a bug up their ass to start a little newspaper or inflammatory political document. (The word libel, "false or malicious printed material," comes from the Latin libellus, or "little book," a term meant to devalue a publication of spurious value.)

And stationery was sold by the stationer who remained stationary... so why the deviant spelling? Perhaps someone implemented an A in the latter specifically to separate the two and it caught on. Written language has always changed much more dramatically than spoken language. And there's the question of "language" versus "currently popular dialect" but I won't get into that now.