Saturday, April 28

Piratical Typography

The Science Museum of Minnesota, which is awesome, is hosting a historical exhibit of what pirates were really like, as seen in the above bus shelter display. But if you're like me, what you notice almost immediately is the glaring typo. How did "takover" make it past all the levels of design, editing, proofing and print? It's not even a goof in the fine print: it's large, bold, and in decorative typeface.

I work in a marketing agency, and people in such agencies seem to know what each other are up to. I asked around to find out who was in charge of this campaign and someone thought, maybe, that this work might've been in-house. Trying to confirm that, though.

Stuff like this drives me absolutely crazy, having been an unemployed copy editor for eight of the past twelve months.

UPDATE: At least they're in good company.

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