Tuesday, March 6

Look Up the Word You're Not Sure Of

You know what really bugs me? This situation: you're really good at something and no one recognizes you for it. Someone else is worse at it, and you can see how bad they are at it, but everyone loves them and they get money for it.

Photo: ThinkGeek.com
What could I be talking about? Oh, what could the unemployed copy editor be frothing about...

Still, Zombies have a certain caché to them.

Do they? Do they, really. Let me try the one thing this copywriter never did and look up that word, caché.

...Huh! It doesn't exist! I mean, it does if you count the proper noun, the brand name of dresses and sportswear for women aged 25-45. Yes, in that case, there is a prominently positioned Caché at the fore.

But that's not what this copywriter was aiming for. S/he meant "cache," without the acute accent, which would still be wrong as it means (noun) a collection of hidden items or (verb) to store away in hiding. What s/he meant was "cachet," no accent, plus a T. That's the word that means "prestige" or "the state of being respected or admired." (Also, "zombies" does not get capitalized in this usage.)

Ordinarily, this would rankle me. Under optimal circumstances, I'd read this and wince. But being unemployed as I am, seeking work as a copy editor and seeing someone paying good money for copy like that, that really bugs me. Insult to injury: I've applied at ThinkGeek for a copywriting position, too, but I live too far for their liking.

And yet, despite living half the U.S. nation away, I was able to pick out that error. I must be cheating somehow.

UPDATE: I felt bad about making such a big deal about at the time. ThinkGeek's a good organization and they pay attention—in fact, when I tweeted about this they responded that afternoon and said they would fix the error because they take their copywriting seriously. However, three weeks later, the error is still in place.

No comments: