Tuesday, May 22

Spelling Beer Names Is Tricky

I try to let local businesses off the hook. They're working hard, they're doing good work (patronizing local businesses keeps two thirds of the money you spend within the community, as opposed to funneling it off elsewhere), and they've got a lot on their mind.

Taken at the Herkimer, Mpls., MN
I don't let major corporations off the hook. When they make errors, I take no little delight in highlighting these and parading them before a public audience, whether here on my sad little blog or on my favorite message board (which shall go unnamed). I feel that they should be better than a struggling mom-and-pop, in terms of professionalism. It would fill me with dread to think that a juggernaut of ineptitude and "that's good enough, I guess" could emerge to stake a national claim and go after the checkbooks of hard-working, decent citizens such as you and me.

Is that a double-standard? I don't think so.

At the same time, this was quite a slip-up. I like the Herkimer because they make great beer right there on the premises. I like them even more now that I myself am into homebrewing. I would love to sit in and watch while their guy goes about his business, checking the vats, mixing the grains (though I suspect much of it is automated). Yet someone wrote out that chalkboard sign by hand, someone had to have sounded out the letters while they wrote it, and someone had to have stepped back to admire their handiwork. Not to mention, other workers must have looked at this sign, as well as countless customers from all walks of life. Hipsters tend to settle in at our local bars like a plague of tasteless, undereducated locusts, but the Herkimer enjoys a broad spectrum of clientele, I think.

Someone should have noticed this by now, is what I'm saying.

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